It has to be driven by creativity to enable more creativity. Technology as an instrument, as a cause, and as an effect.
The importance of creative technology is described by Bill Marks. Also, he mentions the future without the cookies and tries to predict the impact of switching to first-party data. He talks about data as if it was inseparable from creativity, allowing one to boost the other.
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In his opinion, it is impossible to stand out in a market crowded with competitors without having a clear understanding of the brand and long-term strategy.Īgreeing on the importance of branding, the co-founder of DPDK Pim van Helten explains how to build a working Customer Experience as a complex of vision and creativity.īen Verschuur, the Head of Performance at DPDK calls for a change in how we perceive the data. Michael Vromans talks about the importance of branding and identity. They say the future is all about creativity and vision. Michael Vromans, Pim van Helten, Ben Verschuur, and Bill Marks are using their vast experience and expertise to gaze into the future of marketing in 2022 and beyond. This inspiring book written by the DPDK agency came out at the very end of 2001. Looking for something new to read on marketing? Here are the three most interesting free books issued since the beginning of 2022. Main 4 min read Last updated 3 Books on Marketing to read this Spring
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